A lot of marketers are successfully using audio buttons on their websites with great success. In most cases an audio button on a sales page really does increase sales. Website audio is a very powerful tool.
It can be made even more powerful if you add music to your website audio message. Here's how: 1. You can choose music that will match the mood of your potential buyer. For example if you have an exciting sales message given in a clear and enthusiastic way, then you should use an upbeat music track. Not only will your prospect get your sales message in their head by what you say, you have encouraged the right frame of mind for them to buy with the background music. Thus, making it more likely that they will purchase.
2. Grab attention with a short intro track. Before your message starts you can really grab your prospects attention by adding a short introductory bit of music. You can then carry on the rest of the audio message either with or without further background music. 3. Give A Really Professional Image People in general will associate your use of music with professional media broadcasts that they are exposed to everyday.
These include news channels such as CNN and radio. But where can you get music tracks to use in your web audio? There are plenty of websites that provide a wide variety of background music tracks including intros and outros. They come in the form of royalty free music. Usually this means that when you buy a track you have the rights to use it as you wish, but you can't pass it or sell it to anybody else.
If you do a Google search for "royalty free music" it will give you plenty of sites where you can get royalty free music tracks for you to use in your web audio. The royalty free audio tracks will either come in the popular WAV or MP3 file format. Next you need to actually mix an audio track (or tracks if you are using both an intro and background pieces of music) with an audio message. The good news is that you can use a good quality free audio editing program called audacity. Again you just need to do a Google search for the term "audacity" and you will easily find the webpage to download this great program for free. Now to record an audio message that includes background music, you will need to use the Audacity program to create an mp3 or wav file.
Just hook up your mic to the P.C and use Audacity to start recording your voice. Anther benefit is that you can edit your recording! Now you want to add a royalty free music track. To do this click on the 'project' menu at the top, then choose 'Import Audio'. You can now browse the files on your computer, find the mp3 or wav file you want and double click on it. The software will then add this to, and mix with your voice which you have already recorded.
Edit the audio as you see fit. When finished just click on the 'File' menu at the top, and choose 'export as mp3' (or wav). You can now use this new mp3 (or wav) file to use with audio button creating software, to turn it into a flash audio button to put on your website.
Copyright 2007 David Gale.
Discover how you can create killer web audio messages that really sell with my free Audio Secrets Mini course! Also discover the easiest tool for adding audio to your website with free music tracks on: Flash Audio