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Why Promoting Yourself Is As Important As Your Product

You have a great idea for a home business, or you see a great product you want to sell. You talk to everyone you know to see what they think. Everyone agrees it's a great idea and so you go about starting to put together your opportunity. So why can't you sell it? Because one of the most important things the new home business owner overlooks is self promotion. It really doesn't matter what your product is, many people who join affiliate programs or join network marketing companies or buy your product want to know you.

Are you someone they can trust, will you there to help them? You should never make selling a product or service just about the product or service. Even in this day and age of the internet people still want to know who you are. I'm sure this is why video marketing has become so popular; people can put a face behind the product. It builds trust.

So how do you go about promoting yourself? There are many free and low cost ways of getting your name out there and letting people get to know you. 1. Write articles and allow them to be published for free. The internet is all about content.

Publishers of all kinds, bloggers, newsletters; they all need fresh new content. Allow them to publish your content with your bio attached at the end, that's a must. 2. Create a give away like a free e-book. Since it's your e-book in the author section give your readers an "About the Author" section. Tell them who you are, what you've done and promote your business.

You shouldn't feel awkward about this; you see it on every flap of a book you purchase. 3. Send out media releases. This is one of the easiest ways to promote yourself. You can write about a new product release, maybe your new e-book or an interesting industry event. This is a bit different than publishing an article so make sure you follow the format.

And there are plenty of free PR sites to post to; search Google for a listing. 4. Use your email list. Once you have established a list, even a non-buying list, send out information to them regularly about you, your business and how you can help them succeed in their home business opportunity. This tactic is two fold, you're promoting yourself and your business while establishing a relationship with them. This one task alone will create profits beyond your wildest imagination.

5. And always, always add your card/bio to the end of every email and article you publish. This is your online business card, hand it out everywhere you go.

Every email, every article is another chance to tell people who you are. Make sure you keep it short so it's sure to get read. If you apply these few quick and easy suggestions you will be rewarded with more customers, more revenue and you might just find a new friend or two.

Cindy and Bob Floyd are full time internet marketers specializing in helping others build successful internet businesses. Visit our blog at for creating online business strategies. To learn more about how you can secure your financial future... Go to:

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