SEO & Online Advertising Guide

Why Search Engine Optimizion?
Search Engine Optimization Tips
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SEO Myths

Let's talk about some common SEO myths. SEO Myth # 1: Submission software is a one-time, one-size-fits-all solution, and SEO Friendliness is NOT a Factor. SEO TRUTH # 1: SEO Friendliness IS a KEY factor, and one time mass submission is not a solution.

The cold hard truth is that if your site is not search engine friendly, you're losing hundreds and thousands of hits from the very people you most want to visit your site -- those who demonstrate a serious desire for what you have to offer by proactively typing keywords related to YOUR business into the engines. Just one of the many reasons mass submission companies don't help is that they don't provide any human interaction, and therefore don't invest the time and resources to stay on the cutting edge of the SEO industry. And as the engines change and shake things up (which they are constantly doing), the mass submission companies can't keep up. Your site needs to meet all of the most "current" SEO criteria, and be hand-submitted according to each engines schedule for the results you desire.

As the public becomes more educated about the importance of SEO, the competition for top-20 rankings becomes fierce. If your web site is not search engine friendly and properly hand submitted, better step to it, as without ensuring your site is SEO friendly, you'll be left in the dust.leaving your competitors to snatch up profits that could (and should) have been yours! The best way to learn is through someone else's mistakes.

Let me share with you the valuable lesson one client learned, very early on. The site in question was nice, professional and informative. It was NOT search engine friendly though. After many attempts at getting rankings, the client came to us and enlisted our help in getting his site search engine friendly and optimized.

Not long after the work was complete and the submissions started, we got a phone call from our client.he was so excited he had to share the news (we already knew of course, since we had just emailed him his rankings report that morning). "My rankings went from 16 in the top 20, to 135 in the top 20. This is a 744% increase!!" We hope this client's lesson has taught you something as well.

it takes work, effort and change to get high rankings - but when done properly, the results are astounding!.

Jennifer Horowitz is the Director of Marketing for Since 1998 Jennifer's expertise in marketing and Search Engine Optimization (SEO) has helped clients increase revenue. Jennifer has written a downloadable book on SEO and has been published in many SEO and marketing publications. Jennifer is the editor of the popular Spotlight on Success: SEO and Marketing newsletter. Follow Jennifer and stay current on SEO, marketing, social media and more.

Online Advertising

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