Search Engine Optimization Strategies
Want to reach the top of Google for your niche, or keyword phrases?
Don't let it cause you stress or anxiety, simple read on...
Google, MSN, and Yahoo all use their own formulas to calculate the
relevance of your pages, but here are a few common factors to guarantee
you will rank above those not using them.
Start analyzing your pages today, dont forget to resubmit
the changes when you are done, and the traffic will start to flow.
1) Keyword Density
You should strive to obtain a keyword density in the 3.5 to 7 percent
range for each of your pages. Do not overuse your keywords on the
same page, instead simply use related keywords.
2) Keyword Phrase Choices
A single keyword is almost impossible to rank high for, so you should
shoot for lower demand phrases. Overture lists the keyword "coffee"
as being searched 370820 times per month. The keyword coffee has
a huge amount of competition, but a keyword phrase such as "coffee
club" is only searched 1813 times. Of course ranking number
one for coffee would be fantastic, but ranking well for many lower
demand keywords should be an important part of search engine optimization
3) Original Content
Google will tend to penalize sites offering the same content resulting
in lower ranking for all sites. Think about all the sites you have
seen promoting the same resale rights product. They all have the
same sales page. The best thing you could do is to simply rewrite
the sales letter and submit that page to the search engines. This
is an incredibly important Search Engine Optimization tip. Try to
work in related words and phrases not just the top keywords.
4) Proper Linking
Make sure all your links use proper text. How many times have you
seen "click here to visit" on a website? Simply changing
the link text will cause your page to rank higher in all the search
engines. You can also choose related phrases for link text.
5) Repeat Keywords and Phrases
Always make sure that your selected keywords and phrases appear
several times in each of your paragraphs. Try to add related keywords
and phrases to help boost your SEO. Do not get involved with keyword
stuffing (repeating the same keywords over and over), and make sure
to leave some space between keyword occurrences (once every second
or third line)
5) Stay Current
Visit SEO news sites to stay current with the latest trends. The
engines are always changing their strategies and formulas so it
is a good idea to read the latest news at least once a week. A great
place to start is http://www.seo-buzz.com
6) Alt Tags
When adding a photo or picture to your pages you should always add
relevant keywords to the alt tags. This helps to boost your page
rank with little work.
Taking the time to review your site, make the necessary changes,
and staying current on the latest trends in SEO will help ensure
that you achieve a top ranking site for your chosen keywords and
About the Author
The author is a internet research specialist with an interest in
hypnosis. For info about self hypnosis mp3 files visit us http://www.fear-phobia.com/self-hypnosis-mp3
and for keyword research related information at http://www.keyword-track.com/category/keyword-research/