Search engine optimization tips listed
in order of importance:
-
Potential site design/set up problems.
-
Selecting the correct keywords.
-
Your title tag.
-
Your copywriting.
-
Your meta tags.
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Your images "alt" attribute.
-
What you should not do....
-
How long it takes to get listed.
Additional search engine optimization
tips:
These tips are here because they can be
useful to those that can implement them on their web site, but they
are not necessary to achieve good listings in the search
engines.
-
Hyperlinks.
-
Headings.
Optimizing Text Hyperlinks
Did you know that text based hyperlinks can
help improve your listing in the search engines? The search engines
basically figure that if you are linking to something from your page
whatever it is you are linking to is likely to be closely related to
the content of your page. For that reason some of the engines
actually look for keywords in the hyperlinks and any text
immediately surrounding the hyperlinks. What this means to you is
that if you can you should include your most important keyword
phrases in the link itself and possibly the surrounding text.
Tag tips:
-
Try to include your most
important keyword phrases within the hyperlink itself.
-
Try to include your most
important keyword phrases in the text that immediately preceeds,
or follows the the hyperlink.
-
Becareful not to keyword
stuff! Make sure your links and surrounding text are still
readable and make sense after you include a keyword phrase or
two.
Optimizing Heading Tags
Although they are not used very frequently
any longer HTML heading tags can help improve your listings in the
search engines too. Since they are "headings" the search engines
figure that they are very closely related to the content of the page
that they appear on. So, just like with all of your other
optimization efforts you should include your most important keyword
phrases in heading tags on your page if you can.
What they look like:
HTML heading tags have 4 different sizes
and are formatted as you see below.
<h1>Heading Size
1</h1>
<h2>Heading Size
2</h2>
<h3>Heading Size 3
</h3>
<h4>Heading Size
4</h4>
Where they belong:
Headings can go anywhere within the HTML of
your page.
Tag Tips:
-
Try to include your most
important keyword phrases in heading tags on your page if you
can.
-
Consider rethinking your
page content. It is often very easy to take an existing page
full of copy and find ways to break it up into separate sections
with headings.