Not only is the distribution of press releases alive and well online, but it is much more effective on the net than it ever was offline and is an exceptional promotional method for generating traffic to your online business, which may lead to overwhelming sales and long-term clients. Most people are familiar with the offline distribution of press releases. Apart from a celebrity or somebody famous issuing a press statement through their press secretary about something of public interest, businesses and in particular small businesses have greatly benefited from the use of press releases for many years. It is really all about finding something of news value and then pegging some vital information on a business to that information. The results can be enormously successful and there are many situations where new businesses and new products have gained media coverage from a simple press release and ended up with the sort of advertising and publicity that money cannot buy.
For instance a number of small businesses that have used press releases creatively have landed on the front page of the respected Wall Street Journal. The Journal does not usually carry ads on its' front and even then advertising space on the inside pages cannot easily be afforded by a business that is not in the ranks of a Fortune 500 company. Thus you can imagine the value in monetary terms of a small business getting a page one mention in the Wall Street Journal.
This form of marketing has also proved to be much more effective than conventional paid advertising for the simple reason that readers always take news or feature articles much more seriously than a paid advertisement. Little wonder that many businesses have been able to use a single press release to sell out their products. When it comes to the online world, press releases can easily prove to be many more times as effective. This is because there are many more popular outlets that are open to receiving and using the content in press releases. These include online versions of well-known newspapers and publications, news and current affairs sites as well as popular blogs to name a few.
The value of the exposure and recognition from press release distribution may often times cause enough publicity to launch small online businesses into multi-million dollar businesses and transform mid-to-large size companies into the billions. All one needs to do is find a business that has some expertise in the delicate skill of compiling a press release and have the contacts to distribute a press release to hundreds of outlets online, instantly. The results can easily overwhelm any enterprise with lucrative new business.
Press release distribution have been an effective internet promotion tool that has worked miracles for many online business beginners. If you are considering using press release distribution to market your online business, which is one of the nets' most effective marketing techniques and systems, then press releases should become an important part of your internet marketing plan.
Terry Detty, 42 years old, finds internet marketing his passion. In addition to marketing he enjoys reading, and occasionally gets out for a short walk. Key to successful internet promotion; Specialized online email marketing software and website promotion techniques.