Making Your Online
Advertising needn't be expensive, and for those in the know; advertising
can also be free. But occasionally your 'free' ads can get lost
in the e-zine jungle. And, unfortunately, many people misuse their
free ads. By 'misuse' I mean; do not word their ads appropriately.
many times have you seen the exact same ad for the exact same product?
Probably too many times. Why would you want to risk having your
ad placed directly underneath somebody else's ad that is exactly
the same as yours?
best way to use, not misuse, your ad is to use a two-step system.
Don't use the advertising material that the affiliate program has
supplied. Why? Because it will be the same material that every other
affiliate will be using.
to write your own ads. Don't worry about inventing that eye
catching headline and having those action generating words, leave
all that hype to the so-called experts.
of the most effectively worded ads is an ad that is clear and straightforward.
There's no need to hide your product underneath an ALL CAPS heading,
a lot of BS promises and finally a URL that is as long as my grandma's
Ultimately you want to aim for a short two-liner. Why? Because it
will be quicker to read and it will stand out from all of the 5
to 8 liners.
of the longer ads disguise the actual product with a lot of fancy
words, only to have the prospect 'click away' within 5 seconds of
reaching the site, because: 'they've seen it before'. That's an
instant loss. You don't even get a chance to capture the prospects
leads me to the two-step system. What you will need:
an autoresponder (free is fine, but doesn't look as professional
when it's laden with 3rd party ads).
a direct response one to two page mini web site.
autoresponder will allow you to use your two-liner very effectively.
The prospect will know that the information (this is where you can
place the much longer ad copy that is usually supplied with affiliate
programs, but please try to rewrite some of it in your own words)
will be delivered to them instantly, and you will be able to capture
their e-mail address in order to send follow-ups' if the 'fish'
aren't biting. Remember, it has been said that a prospect will need
to see an ad approximately seven times before they will buy.
direct response mini site presents the prospect with the ad
copy, similar to your first autoresponder message, and immediately
offers them a way to order the product, as should your autoresponder
of these methods work quite well, and implementing them is really
a very simple process. Be simple, be direct and above all else,
be quick. The Internet has changed the meaning of customer service;
people are no longer willing to stand in line or wait for the mailman.
They want their product and they want it now! So you need to be