A Joint Venture can generate a ton of money for you. It can take your business some place it's never been. In addition, nothing that you own will be placed at risk and you don't even have to spend a cent! If you're going to do a Joint Venture, check out the heavy hitters first.
Go straight to the top. Make an approach to them for a piece of the big time action. What have you got to lose? Your pride? Take a spoonful of that and put it on the dinner plate and see who eats it? Newbie's, are you tired of all the stuff those big guys have been shoveling? Think about this. If all the material the big time gurus sell to you really works, then how come you aren't rich like them? Do you have a problem accumulating wealth using other people's money and expertise? Piggybacking of other business clients,' products and resources just may be the way for you to go at this point. Can you really achieve something like this? You don't have any expert status, a mailing list, credibility, or even a product. We won't even consider the question of experience.
You have to consider your own strengths. Is your real strength in communicating? That could be half the battle with a Joint Venture. It's about bringing the right parties together. You must have no fear of approaching and persuading your intended partners.
Consider their current products, targeted clients, and resources. Think what would happen if these ingredients were merged? What would the synergy create? Do you envision unbelievable wealth? Yeah, that's what I'm talking about. You can get a share in that wealth building too.
For example, keep your ear to the ground. Think about the targeted customers in a particular company. Would they be responsive to an approach to buy something of value from another company? The product and people would certainly compliment themselves if merged.
Work up a plan, make the approach. Are you afraid that if you make the approach one of the principals might turn you down and run with the idea himself and cut you out? You can't let that hold you back. You may have been the one individual who could pull this Joint Venture together and make it work.
Take the bull by the horns and make the approach. The key for you here is to create the type of Joint Venture that absolutely no one can say no to. Also, when they see your creative juices flowing, they'll realize that this joint venture wouldn't work without you.
Think over possible objections like, 'this won't work,' 'this is a losing plan, anyone can see that,' or even, 'nobody is going to steal my customers.' If you're the type of person who is not easily intimidated and can handle high powered people and their objections without getting rattled, there could be something for you in the joint ventures arena. Think of the possibilities! You must have a strong belief in yourself that you can bring this deal to a close. Show the parties that they have fallen head first into a win/win situation. What is a joint venture but an agreement that will benefit three or more people? (Obviously considering you also).
Don't be overawed by people in high places. You can do this? I know you can bring someone with a targeted mailing list, and someone with a product that you believe will dovetail nicely with that mailing list together? If you know it too, then go ahead. Convince them of the explosive possibilities of a joint venture? If you have the belief that you have the tools to do that, then what are you waiting for. You may have arrived.
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