Competitive article posting has grown to huge proportions in the Internet marketing scheme. With such a great influx of new articles, I would like to voice my opinion on how to create an effective article with substancial content for the reading audience. I've included a few suggestions on what articles should contain and how they can benefit both the reader and the author.
I think everyone is on track as to why marketers post articles, its the traffic. So lets include some key elements into all of our future writings. Human Emotion is the key. The goal is to compell readers torward a purchase, spark interest, and tap into their emotions. However, the bottom line is that most marketers write and post articles constantly to boost website traffic in hopes to stimulate sales, so the quality has diminished.
With a few key elements you can capitalize on the poor grade articles and realize great success posting articles that capture people's attention and directs them to what they want. Remember that last statement, what they want. - Advertize to emotions This can be a tough, depending on your sales product so we will use a few examples here. I live in a large city next to an even larger lake.
On my street alone there must be a boat at every other house, and most people have a hard time understanding the logic behind it. Somehow half of my street found logic behind the purchase of a boat. Maybe the boat salesman sells ice to Eskimos in the winter, no, that's not it. It's deeply imbedded in our society, the answer is competition.
Think about that. We live in a highly competitive world. My neighbors saw each other's boats and said wait a minute, how do I rank? I'm losing rank here. Soon the boat will be pulled with a matching new truck.
The new truck certainly wasn't needed to get the boat to the lake. The old truck was fine and fit its purpose, simple transportation. But think of how that person feels leaving the neighborhood, full of peers, with a brand new boat. It's the same way you feel when you leave the car lot with a brand new car, or live in a five bedroom two story home with just your spouse. Let's face the facts.
Our emotions drive nearly every purchase we make. With that understood, lets really drive home the message by offering up a few suggestions of how that person will feel with your product. Help with the reasoning behind buying your product and make it logical for them, make it a necessity even. - Back up your products with logic You can make this happen with everything in existence that has a price tag on it. Imagine how you would benefit with the product and then verbalize.
Let's use something simple like water. Water believe it or not is a perfect example of compulsive purchases driven by marketers using your emotion and backing it up with logic. I used to think water was fine right out of the tap. Then a marketer got a hold of it and said it needs to be filtered, bottled, and infused with vitamins, flavored and everything imaginable to be healthier or beneficial like we are all super athletes.
Each company has a different twist on how their water is more beneficial for you. Everything from getting your daily vitamins to maxed out energy all revolve around the simple substance of water. They have paved the way with logical reasons to buy improved water that the tap stuff is out of the question. - Dare to be different If everything was the same, competition would not exist plain and simple. Make your article stand out and your product for that matter.
People want originality to set them apart from their peers. Inject your creativity starting with the title. A different, eye catching or unique title to lure them in will maximize results. Just make sure it's on topic. Continue with creativity and personality throughout the body to set yours apart.
Do not just state the facts; however use them as power statements. With a billion articles online you must be different to get notoriety, for example. - Be yourself and be honest Honesty is just good policy.
Don't over exaggerate, make false promises, or mislead people because a major reason behind producing articles is to gain credibility. If you make your article personal and informational, that adds value to both the Internet and your readers. Offer up so of your own experiences with in the article topic and help others relate to both yourself and your writings.
After reading your article they may want to read your other postings. After you read an article do you look for the author? Do you look or follow the resource box at the bottom? It's only natural after being moved by a great interesting article. Maybe you respect what the author had to say and want to learn more. People read the article in the first place because they wanted information on the title subject. They were looking for something and the title led them into your article so it is important to follow through. It's important to them not to be misled, and to find what they were looking for, and it's important for you to help them get what they want.
So let's do just that. - Follow through and give them what they want Give them what they want. It's very important to back up you statements. The article has served its purpose, hit on the readers emotions, gave logical reasoning and sparked interest.
Rather, it gave information on the reader's initial interest because they searched for that topic. The article was personal, honest and different. Now back it up. For example, I write articles surrounding the online affiliate market, common used tactics and practices that marketers use in small at home businesses. The subjects are pretty broad, however when the reader follows the resource box they find a website that contains everything needed for a small at home online business.
If you write articles simply because you enjoy it, there is difference from why the article is written for a business purpose. Targeted articles written for attracting traffic or to be profitable have to have a follow up quality. The ability to give either a product or more valuable information on the title topic solidifies your credibility and makes you a trustworthy supplier of the readers needs. Even a few of these tips done correctly produce results, however, perfecting them all produce the desired results.
For more info on this topic and dozens of like topics visit Mark Tyner at YourHomeBiz-direct and receive 6 free e-books.